It is not often that we broadcast our dirty laundry to major companies for the sake of the almighty buck. But when it does, it is usually equal to sinister and entertaining. So we are clinging to this Apple vs Epic battle – a confrontation that has so far reached the courts. As of now, it is not clear who will come out on top. . . But we can agree that those of us in the audience are the real winners.
The Apple vs. Epic saga has its origins in Apple’s requirement that all in-app purchases on mobile devices are processed through its payment system. This means that Apple gets a 30% discount on every iOS transaction on every app. Epic did not like it, and – after negotiations to change that arrangement fell through – the gaming titan filed a no-confidence suit against Apple.
Remember, this is the Sparknotes version of the play. The Apple vs. Epic story is made up of several lesser blows from both sides, and, unsurprisingly, we’ve reached a point where embarrassing emails are being read in court, with both companies headquartered in the glass palace. Let’s examine the worst things that have come out of the test so far.
Do you remember the big iPhone hack of 2015? not you? This is probably because Apple never sent you a proper email notification about it – the way it should have been. In September 2015, researchers discovered a large-scale proliferation of malicious code downloaded by 128 million iPhone users through 4,000 different apps. The emails show that Apple’s managers actually discussed how to notify all affected users via email. . .
. . . Except that they never got to do it. Instead, he addressed the hack in an obscure blog post that listed the top twenty-five apps affected by the code. Bad form, apple. Inferior form
Epic supports incest
You just repeated, right? Here’s what happened: In an effort to push Apple to host a third-party store, Epic reported that the Epic Games store hosts the indie games marketplace Itch.io. Epic’s flex backfired, however, when Apple’s lawyers brought Sister lust, A game available on Itch.io. A game where the main character has graphic sex with his mother and sisters. Oops.
On the one hand, Apple successfully proved the danger of hosting third-party stores, given how strict the company is in terms of sexual content on the App Store. On the other hand, proved to be extremely beneficial for the whole thing Sister lust, Which suddenly became a very popular download thanks to Apple’s lawyer.
Apple likes Netflix
Another set of explicit emails revealed that around 2018, Apple was ready to bend its rules if it meant keeping Netflix happy. This was a time when streaming giants were gearing up to stop purchases via their iOS app – a move stemming from data that showed users canceled their subscriptions through the app more often than in other ways.
Now, we’ve established that Apple loves getting 30% commission from in-app sales, so they tried their best to give Netflix some breaks to protect them from those changes. Finally, Netflix moved forward with the removal of purchase options from the app, but the whole thing remains an example of Apple treating some companies as better than others. How does Epic feel about this?
This may sound like a small potato Ubisoft is dealing with these days in view of the PR disasters, but it is worth noting anyway. Back in May 2019, Epic CEO Tim Sweeney had to send a highly apologetic email to Ubisoft CEO Yves Guilmot. The region? Scammers had figured out how to use a stolen credit card to buy Ubisoft games at the Epic Games store.
To his credit, Sweeney took full responsibility for the critical, epic fail. “The flaw in this situation is solely that of Epic, and all minimum revenue guarantees remain to ensure our performance.” This means that Ubisoft did not lose any money. Guilot probably took Sweeney off his Christmas list.
The Apple vs. Epic battle could soon come to a halt, as the final debate began this week. Although the end result is still up in the air. Who do you think is right? Tell us in the comments!