It hardly matters whether you’re a Tumblr fan, a passionate Tweeter, a BuzzFeed fan, or an avid Redditor, you have one thing for sure: you can’t avoid memes on the web. Memes are dominating the internet and are everywhere. They have become an integral part of everyone’s digital existence. The moment you log into your Facebook or other social media account, you are bound to be exposed to them. There is no denying that memes are entertaining.
Every one of us must have laughed or shared a meme at some point in our lives. The most important aspect of today’s memes is that they are of great value to us, not to mention them as good to laugh and move on. Memes have become incredibly popular and brands or businesses are harnessing their power and potential to reach your target audience. Businesses are increasingly using them as an effective tool to promote digital marketing.
If you’re thinking about using memes and incorporating them into your marketing strategy, it’s important to stop and consider ways to take care of copyright issues. You need to keep in mind that most of the memes are copyrighted. There are several things you can consider before including a specific meme in your marketing or advertising campaign. Fortunately, you can successfully navigate copyright issues by following best practices:
- Don’t forget to check the license of an image before using it.
- If you’re not sure whether an image can be used, look for some other options via Creative Commons or another CC image repository.
- Focus on establishing a vivid and clear meme usage policy in your organization.
- Be cautious about accidentally advertising other brands through memes.
- Use memes in your precise social media marketing strategy with careful consideration. Do enough research to remove any embarrassment.
DOS and don’ts
focus on understanding the meme
According to Business News Daily, it pays to understand the specific meme. You can share a meme only if you are 100% sure about the right way to use the meme. Don’t even consider using it the way you want. It’s best to browse through KnowYourMeme.com, and then look for a specific meme you have in mind. Read all the information and then start. If a meme is used incorrectly, it has the potential to backfiring and make your brand look outdated and obsolete.
make sure it is suitable
Assuming your business has a reputation for authenticity, seriousness and extreme seriousness, then your audience is bound to be very serious. In such a situation, sharing memes is a useless exercise. Memes can backfire and make your audience feel bad.
don’t go overboard
Some brands believe in overdoing things. It is best to exercise some restraint while creating and sharing memes. Overworking can give wrong signals. It may seem like you are trying too hard. This often upsets customers.
don’t delay unnecessarily
Memes often lose their importance and relevance within a short period of time, maybe a few months and sometimes, just a few days. It is best to consider memejacking as soon as possible. Or else, it may be too late for you to harness the power of currently popular favorite memes.
Always keep an eye on the audience reaction to all your memes. While creating memes, visit meme scout. If a specific meme is attracting positive reactions, it’s a good idea to post similar memes more often. If your specific meme is getting bad or negative feedback, delete the meme immediately.