Kendall Jenner is once again under public scrutiny. A public outcry erupted yesterday after the release of a new commercial advertisement for his new spirit company 818 Tequila.
In particular, the controversy was for alleged cultural appropriation of Mexican culture and for dress in advertising. Critics condemned the move as Kendall Jenner, reminding many of her Pepsi fiasco, to make a buck to exploit Mexican culture. Naturally, many people took to Twitter to express their displeasure, as did Kendall Jenner’s famous Pepsi ad of the time.
But what are people specifically saying about advertising, and what exactly happened in both cases? Luckily, we sowed through the internet to find the best responses to the Kendall Jenner Pepsi fiasco 2.0. Take a shot glass and dive into it.
Originally posted on Jenner’s Instagram yesterday, the ad features Kendall Jenner for a large portion of the commercial with an oversized shirt, jeans and shoes with her on a horse. This became one of the big points of contention for many, as she claimed that it feeds into an untrue stereotype about Mexican culture, while also showing how she is exploiting Mexican labor because She affects them negatively financially.
This is not the first time Jenner has come under fire. Many compared this latest Kendall Jenner nuisance to her Pepsi ad, which led many to criticize her for downplaying the many BLM protests happening at the time. Kendall Jenner’s Pepsi ad was eventually pulled, but the damage was done, leading to her tearful apology video.
Although Kendall Jenner has disabled comments on her original post for her spirit company, this has not stopped many people from expressing their displeasure over the commercial content on Twitter.
Why You Shouldn’t Buy Kendall Jenners 818 Tequila? Explain the formula for my non-Mexican mutual. Explaining pic.twitter.com/DX6xj0EfDm
– Rex is Zain’s bestie! (@talkfastloueh) May 19, 2021
Twitter is not happy
Many people had strong opinions about the commercial and Jenner’s choice of both present and past. The best responses to the advertisement include:
Lamao Kendall Jenner knew that she is suspicious when she decides to turn down comments for her latest 808 tequila ad.
– waltron (@art_vulture) May 22, 2021
Yes, he probably saw it written on the wall. . .
The way you advertise it. People are not mad at him for making tequila, they are mad about him trying to portray himself as a ‘chic mine worker’ and showing Mexican stereotypes in his advertisement.
– MissGoverl (@TamiaHenry3) May 22, 2021
Is there any chance that we can agree that not every aspect of it is good for Mexican culture? No? OK then. . .
Uh girl our people are not subject to an advertisement, people in the fields are people who work to support their families and give them a roof to sleep, she used us as an add for tequila. The This white privileged American? Yes i wonder why so angry
– (@Heir_Of_Faith) May 22, 2021
This is a real head scratcher why people are so upset, isn’t it? . .
This is the new Kendall Jenner Tequila commercial you are talking about? https://t.co/jQre6T74ng
– Sinpai (@SUGARYDAD) May 22, 2021
I wish if it happens!
Kendall Jenner’s Tequila Commercial is awesome like WHY !! Even after the Pepsi nuisance?!?
– Divya Bhardwaj (@divbharadwaj) May 21, 2021
You would think that he would remember how it happened but. . .
Thank god honestly for Kendall Jenner, she not only singlehandedly stopped the police barbarity with her Pepsi commercial, she is now ending racism towards Mexicans with her new tequila. Uh god bless that lady.
– Ray (@Reydelsal) May 21, 2021
This is a miracle!
Kendall Jenners new tequila ad shows rich kids will always be out of touch with reality
At first she wants to think that Pepsi will stop the vandalism of the police and then she dresses like a migrant field worker… get some different dude girl pic.twitter.com/iASTr1GouH
– Cody Titus (@ThisisCodyT) May 21, 2021
This is what children call a bad look.
Oops yeh .. Kendall Jenner set your marketing team on fire, your 818 tequila commercial screaming appropriation.
– (@imWednesdayyy) May 21, 2021
Maybe it’s time to go back to the drawing board. . .
Whoever told @Kendall Jenner That his tequila ad was good, probably the same people who said that his Pepsi ad was also good. He needs a better group of agents / managers / consultants. Don’t buy her tequila
– Melissa Garcia 🌸🦋 (@MelissaYGarcia) 20 May 2021
Again, it is probably best to go back to square one with your team. . .
Kendall Jenner’s tequila ad was downright racist
– Sammy Yvonne # EliteSeason4June18th (@Sailorsamy93) May 21, 2021
In short, this is enough.
What was your reaction to the Kendall Jenner tequila and Pepsi fuss? Let them down in the comments before going to the bottom of the bottle.