Due to this epidemic there has been a spurt in running Ghost Kitchens in the last one year. But what does this even mean? And no, we assure you that this is not as scary as it sounds. While the term may sound like something straight out of a scary flicker, a ghost kitchen is actually much less sinister than you might assume. And we are sure that you would have experienced going to the ghost kitchen without even knowing it.
It is very likely that ghost kitchens will continue to become more and more popular from here only. So without further ado, let’s take a look at what they really are, and how and why they are the future of public food.
What is a ghost kitchen in the first place?
If you have not the slightest idea what a Ghost Kitchen is, then let’s go back a little and introduce you to this word. Ghost Kitchen is basically just a food and cooking facility created exclusively for distribution-only meals. The Ghost Kitchen does not have any type of seating, whether it is outside the shop or inside the area. And because of the epidemic, it is clear to see why there has been such a boom in these establishments.
However, COVID-19 started Ghost Kitchen long before the whole world was shaken, and the term was actually used for the first time. NBC New York article from 2015. In the article, NBC These so-called “ghost kitchens” were criticized after an investigation by New York City restaurant owners, who listed and disguised their eateries under several different brands on a food delivery app like GrubHub.
Of course, once the COVID-19 epidemic engulfed the world with a storm, banning restaurants establishments such as limited seating or indoors at all gave rise to this type of ghost kitchen. Ghost Kitchen was the perfect way for those who loved being able to stay safe while staying indoors and slowing down the spread of COVID-19, as well as enjoying the restaurant’s meals.
So can the ghost kitchen really be the future? Well, the predictions of experts are saying that there is a very high probability of this possibility. According to market research firm Euromonitor, he recently predicted that the ghost kitchen could be a business that is worth up to $ 1 trillion by 2030. So does this mean that we have to say goodbye to traditional eating establishments one day. The
Eater It also noted that this boom in ghost kitchens “is happening alongside the almost impossible working conditions for many brick-and-mortar restaurants. Stores in cities that once traded lunches saw a decline in sales. To reduce the deficit, some restaurants are throwing everything they have at virtual expansions, creating completely new brands that live online.
Most of these establishments partner with popular food delivery apps that have become even more popular since the beginning of quarantine such as Uber Eats, GrubHub, or DoorDash. Others will look to establishments that have kitchen facilities hosting multiple concepts.
Aaron Novvation, CEO of Starbird Chicken, a Bay Area Fried Chicken establishment with some stores and virtual brands such as Starbird Wings, Starbird Salad, etc., claims that “having multiple brands, we have a large share of digital real estate . [With] Five brands on Uber Eats or DoorDash, we can target a consumer who is looking for a more specific product. We can highlight a full menu category to that site “.
So, what are your thoughts on this boom in Ghost Kitchen? Are you in their favor or in opposition? Tell us in the comments.