2020 marked a difficult year for many and the tech industry was no exception. However, despite the cancellation of trade shows and production delays, some were able to ride waves of uncertainty better than others. Samsung’s TV business was one of them.
According to Samsung, the TV sector grew 20% in 2020, with people interacting with their TVs differently than before.
To learn more about how the year shaped his thoughts, we spoke to Deep Haldar, Head of TV / AV Retail & Content Services, Samsung Electronics UK, about the year that was 2020 and this in itself. Would be in a position to adapt to the “next normal”. “.
What Deep said about the Trusted Review was that the key “2020 [was] Year of TV upgrade. “
“Last year has been one of the strongest for the TV market”
According to Halder, TV technology and content have become an important part of people’s lives over the past year: “The sector has seen a growth of over 20%, clearly reflecting the amount of time people spend at home.” Increased amount of reflection, but also a signal that improves the TV experience is a top priority.
Samsung also noted a change in how its users connected with their TVs and content. There was a spike in the use of home fitness content, with a 40% increase in usage of Samsung’s health apps, along with the closure of the gym, as well as an increase in child-based and educational content as children attended school from home .
“All of these factors are also reflected in people’s choice when investing in TV technology, with many of their TV and home cinema experiences being upgraded or their home office or home-school room with the latest technology Is equipped “, Hyder said.
“For example, we’ve seen a strong growth in demand for our popular lifestyle TV range, with our design-led Frame TV sales doubling during 2020. We saw a significant increase in interest in premium and extra-large TVs is.” With sales of more than 75-inch TVs, and more than 4-fold growth in 85-inch TVs. Our 8K TV also emerged as the preferred option, more than three times the 2019 vs 8K TV sales. We believe that 2021 is scheduled to be a big year for this category, as we will begin to see more vibrant events. In the front room of the people. “
Seeds for 8K seem to have been planted in 2021 to gain more traction. You can read our guide as the best 8K TV in the market.
“TV has become a form of escapism”
While the amount of streamed content increased by 30% in 2020, binge watching was not the only reason users turned on their Samsung TVs. A study by Samsung said that 7 out of 10 people in the UK used their TVs differently than in previous years.
“The reality is that TV screen time is part of everything we do now”, Halder explained. “It is playing a central role in people’s lives, allowing them to work, play, study and connect with friends and family. We see a growing trend of what we call “edutainment”, and it’s about maximizing people to make TV screen time fun, but it also keeps the mind motivated – through playing games, watching documentaries or tutorials . “
“By enabling interactive game-playing, such as quizzes, to use the screen to master new skills or to bring the online classroom to life, the TV experience has become much more than just catching up on the latest entertainment – It is a form of escapism, it is educational, and it keeps family members connected with others ”.
This is not the first time we have heard of Samsung’s “edu-tainment”. At CES 2021, we spoke to Samsung’s head of TV for Europe, Nathan Sheffield, about how the new TikTok app aims to bring a “refreshed” experience to homes.
Samsung’s health apps saw a 40% increase
When Jim closed his doors, he downloaded several health apps. Samsung’s response was to roll out its health home fitness platform.
As Haldar explains, “We already had many features in our product ecosystem that enable our users to bring fitness and education experiences to life. But we wanted to go further and help more and more people enjoy their favorite activities from the comfort of their homes. “
“That’s why we’ve made our Samsung Health Platform available on select 2020 Smart TV models, allowing users to enjoy free premium classes, start new wellness routines, and even deal with family challenges to the whole family make capable. The platform is designed to revolutionize the concept of home workouts, offering users a companion that syncs to various digital devices – smartphones, wearables and smart TVs. We know how important it is for people to maintain physical and mental well-being in the current climate, and yet how difficult it is to prioritize users and really enjoy a variety of in-home fitness and wellness options Huh “.
New ways of interacting with traditional content
The focus was not on educational and health-focused content. Features such as Multi View and Adaptive Sound proved to be helpful for families sharing space at home.
“MultiView has been a clear differentiator in our product line-up as it is well-liked by some users. Recently in the past year due to the popularity of big screen TVs, Hyder revealed.
For example, sports fans who want to watch two or more games at a time use this feature to put individual matches on the big screen. It is actually popular among gamers as well as families where parents want to do something for the children while they are watching a sports stream. Gamers have found it useful for inclusion in social gaming.
Several audio features were introduced such as Object Tracking Sound and Adaptive Sound.
“Object tracking sound is a really popular feature, especially when combined with our soundbar to offer the Q-Symphony takes the entertainment experience to the next level. This is because unlike other soundbars, when the Samsung TV and soundbar are placed together, the speakers of both devices work in harmony, replacing the soundbar with the TV speaker.
“Ultimately, features such as adaptive sound when combined with an active voice amplifier provide an experience that our users appreciate as there is less interference to their viewing experience”.
Will this interest continue until 2021 and beyond?
When we are expected to step into the world again, Halder believes that there may be some changes here to stay.
“The epidemic has clearly changed the way we live, work, play and consume. This has made people to think more carefully about the way they spend their time, how they manage their work-life balance and perform simple tasks in their homes. And while we are all eager to go back to life as we knew it, the reality is that the world will never be the same. For some people, a change may mean spending more time with their family and friends, for others it may be a change in the way they work or lifestyle. “
“Whatever it is, the ‘next normal’ is for the world, our televisions and services will continue to evolve and accommodate new user demands and enable TV’s diverse and flexible role-playing functions”.
What lesson will Samsung take?
There are lessons that can be learned. We asked Halder how Samsung would use that knowledge to advance its TV.
“The research we conducted suggests that TV is the primary source of contact with friends and family for a third of people in the UK. As we are doing a few months in 2021, one thing has never been clear – TV will continue to play an important role in helping us move forward and stay connected. The demand for bigger screens, better picture quality and smarter experiences has never been greater, and we hope to continue this growing momentum as we hope that outdoor gatherings will bring people together this summer.
2020 is also important for Samsung users, as accessibility is highlighted.
“Our new TVs and features seek to provide the best TV experience and ensure that all our consumers are given access. We have introduced new accessibility features to enable a better experience for people with visual and hearing impairments. This includes our new caption moving, sign language zoom, multi-output audio and voice guide feature, which was awarded the Accessibility Feature winning the CES 2021 Best of Innovation Award for TV. This is an area [we’ll be] We are continuously and innovatively developing new AI-based features to make our TV more accessible ”.
Be sure to check out all the Samsung TVs for sale in 2021 as well as our Best TV Guide.