Amazon has provided a threat to most traditional high street businesses over the years, but at least the local barber is safe, right? wrong.
Check-Calendar-to-Make-Sure-It’s-Not-April-1 Moment, Amazon has opened a hair salon in the trendy Spitalfields area of East London. Amazon employees will have their first chance of being laid off by employees of London’s Neville Hair & Beauty before the salon opens to the public in the coming weeks.
So what is the angle here? Well, Amazon is debating augmented reality technology that can show punters how different cuts and colors will look on them. For anyone who normally asks before sitting on a seat, this is a very good idea for me.
“At Amazon Salon, customers will be able to experiment with different virtual hair colors using augmented reality technology, enjoy entertainment on the Fire tablet at each styling station and capture their new look in a dedicated creative arena.” News release.
Related: Amazon Alexa Guide
Naturally, Amazon wants to sell some things, beyond a new ‘. All products can be scanned with a QR code, allowing purchase through Amazon.co.uk.
“We’ve come to design this salon for clients and experience some of the best technology, haircare products and stylists in the industry,” said Amazon John Bomphrey in the UK (via Manager) BBC) Belongs to. “We want this unique location to be a step to bring us closer to customers and it will be a place where we can collaborate with the industry and test new technologies.”
Amazon says it will not expand or franchise the salon concept, but we can imagine that the company may license AR technology to other salons in the future.
Elsewhere, it is a busy day for Amazon’s broader retail ambitions. The company has announced the introduction of its Amazon One palm-scanning technology into its Whole Foods grocery chain. The contactless payment method is currently used in Amazon Go stores.