Apple appears to be planning an Apple Music HiFi tier, currently with a new iOS beta for developers.
A dive into the code of iOS 14.6 beta 1 sees the future of a lossless audio tier as well as references to upcoming offerings from rival Tidal and Spotify.
Code identified by beta 9to5Mac, Dolby Atmos, refers to the term ‘lossless’ within the Dolby Audio and Music app. Apple seems to be working towards a HiFi-level integration, at least within Apple Music.
References within iOS 14.6 beta 2 have been removed, the report confirmed, suggesting that Apple has removed them to keep the pending feature wrapped until it is revealed.
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We heard the rumble of a possible Apple Music HiFi tier from a somewhat less confirmed report. Music site Hits Daily Double It is claimed that Apple will launch a CD-quality audio tier with some new AirPods in the next few weeks.
The report also stated that Apple would not raise prices for the new tier, it would have to be offered for $ 9.99 per month.
Effectively that would allow existing customers to upgrade for free, or choose a resolution based on the scenario. For example, you might not want to stream over mobile data or through speakers in Hi-Fi, where you won’t hear the difference anyway.
On the face of things, it is unlikely that the lossless level clearly has additional value. However, Apple is the last here. It offered a 4K upgrade to all HD movies on the iTunes Movies Store, surprising everyone, effectively enabling viewers to experience the beast’s potential based on their performance / set-top box capabilities .
If Apple does the same, it will have the same effect in democratizing up to the best quality music available. This will throw other providers in the space down to do the same and Apple may win some additional Apple Music subscribers if it closes.