Cleantech Startup innocent man Successfully raised £ 142,000 in pre-seed funding – part of which comes from Innovate UK Sustainable Innovation Fund – to further its mission to make its algorithms matchmaking platform live and to make sustainability accessible and affordable for small businesses.
This is no surprise for the high rates of investment being made in the region. If your startup is looking to replicate Greener success, be sure to check out tips from businesses with a track record of investment success, and find out how the Investment Worker program can help in your journey.
In view of the improved construction and the devastating impact that COVID-19 has on businesses, Greener aims to make food and drink easier and make SMEs sustainable operations for their businesses without the usual constraints of time and money. . The current funding allows Cleantech startups to test and iterate their core technology with the aim of taking their product to market, and later launching in the summer of 2021.
After discovering a range of different solutions to help small businesses become more sustainable, Greener co-founders Mehrnaz Tajmir and Dan Yates were at a crossroads (figuratively and literally, due to a cancellation of the train. He had success while being stranded in).
Co-founder Dan Yates says, “Research has shown that most small businesses want to incorporate more consistency into their behavior, but we knew that existing methods and processes were too time-consuming, too complex and too much for them Resource intensive. Applicable.
“We also knew that SMEs are the driving force of the economy, particularly in the food and beverage industry. We had a clear problem, we had a big market, and the solution became clear: we need to simplify stability. “
This cleantech startup loves solutions
The Greener approach to sustainability is less about discrete data points, and more about taking a system-thinking approach to the problem.
Co-founder Mehrnaz Tajmir, a PhD candidate in Sustainable Supply Chain Management at Bath University, tells us, “Ultimately, sustainability cannot be improved in isolation, whether by the same person or by one person. Sustainability can create better supply chains and make the right It’s about working with partners. But finding those partners is really hard if you don’t know what you’re looking for, and knowing where to start – especially after a year like this – It’s challenging. That’s where we decided we could help. “
Greener is built around a process of ‘sustainability matchmaking’, which makes the match consistent with the breadth of the food and drink industry. The team is secretive about the details of its core algorithm, but is happy to share that it includes elements of supply chain modeling and organizational psychology. In fact, the two-way marketplace mimics a dating platform by seeking green solutions with suitable partners offering businesses a range of products or services.
Following their initial successes in the research and development and testing phases, Greiner is now fully focused on developing their user base and learning how they can improve their platform as they plan for future development Let’s make.
Co-founder Dan Yates says, “The next step is to start more business, and get as much feedback as possible. This is the key to performing at the level we are striving for. We believe this is an extremely important moment for green innovation in the UK, and based on our initial interactions with users we know that we are not alone. “
Registration is now open to providers of food / beverage SMEs and sustainability solutions, who can sign up to join the first wave of users Company Website.