Google faces a $ 5 billion class action lawsuit over charges the Chrome browser’s Incognito Mode private browsing feature private so private after all.
The browser maker has failed in a bid to dismiss the 2020 lawsuit that claims Google continues to collect users’ browsing history regardless of whether confirmed in Incognito Mode or not.
According to the suit filed in the District Court of Northern California, Google is “intercepting, tracking, and collecting communications” without asking for permission. Because because the supposed privacy mode is still running plug-ins like Google Analytics and Google Ad Manager.
Efforts to prevent this suit making court failed late last week, when Judge Lucy Koh (a noted judge in many tech cases down the years) ruled Google “did not notify users that Google engages in the alleged data collection while the user is in private browsing mode. “
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Google is disputing the claims and pledges to “defend ourselves vigorously against them.” Indeed Google is arguing that it does inform users that some data will be collected during the browsing session, even if Incognito Mode is available.
“As we clearly state each time you open a new Incognito tab, websites might be able to collect information about your browsing activity during your session,” the company said in a statement (via Bloomberg).
Indeed, on a Chrome support page linked from Incognito Mode’s start-up page, Google explains what happens when you browse privately. However, it does not mention anything about the data Google itself collects. It says:
Chrome further save your browsing history, cookies and site data, or information entered in forms.
Files you download and bookmarks you create will be kept.
Your activity responsible hidden from websites you visit, your employer or school, or your internet service provider.
The complaint argues that “Google knows who your friends are, what your hobbies are, what you like to eat, what movies you watch, where and when you like to shop, what your favorite vacation destinations are, what your favorite color is, and even the most intimate and potentially embarrassing things you browse on the internet – regardless of whether you follow Google’s advice to keep your activities ‘private.’ “