Apple has finally introduced the controversial App Tracking Transparency feature, which enables iPhone and iPad users to choose whether third-party apps can track their activity outside of the app.
This feature, which meets heavy resistance from the likes of Facebook, reportedly falls within the iOS 14.5 update and allows users to control which apps they follow on the web or within other apps to follow their activity Will allow
Apple previously delayed the feature after resentment from stakeholders who worry about the impact on advertising revenue for large and small businesses. Now app tracking transparency is here, apps will still be able to track users for targeted advertising, just now they need to ask permission about them first.
Apple says on Website: “Advertising in App Tracking Transparency requires the app to get users’ permission before tracking their data on apps or websites owned by other companies or sharing their data with data brokers. Apps can prompt users for permission, and in settings, users will be able to see which apps have requested permission to track so that they can make changes to their choice at any time. “
So how will it work? After installing iOS 14.5, iPhone, iPad and Apple TV owners (via tvOS 14.5) will start receiving notifications the next time they open the app. Notifications are similar to those seeking permission to track location, use cameras and other privacy-focused settings.
“Allow * App Name * to track your activities on other companies’ apps and websites.” Your data can be used to measure advertising efficiency, ”the notification reads.
Users will have two options: “App Not to Track”, or “Allow”. With similar devices available for Apple’s Safari desktop browser, one reason for this is to ask the option to “not track” instead of “deny tracking”. Despite the request, some sites ignore the request and do so anyway.
Apple says some tracking can be helpful, such as using your location to get discounts from nearby stores. However, it states that some apps are taking more data than they need and sharing it with third-parties. Apple says that these ‘data brokers’ are able to create digital profiles of users that can influence how they spend their money and even the decisions they make.
Therefore it is giving users more options to reject the practice. Conversely, if those users are happy with how the web has always worked, they can allow apps to be tracked. The company states the feature in the video below.