The IFA was expected to be in-person for the Consumer and Home Electronics Event 2021, but uncertainty related to the epidemic meant that the physical event was canceled.
Messe Berlin and Gifu Consumer and Home Electronics GmbH have jointly announced that the scheduled IFA 2021 electronics event will not take place in a physical capacity, leaving the room open – as it did in 2020 – as a large-scale digital event. Will happen.
In a sent press release, organizers stated that “the rapid emergence of new COVID-19 variants, for example in South Asia, to continue uncertainties about the pace of rollout of vaccination programs around the world” Incidents as to the reasons for, as they were leading to uncertainty in terms of attendance for those wishing to participate.
Another factor is that Messe Berlin, where the IFA program is conducted, has served as an immunization center and an emergency hospital facility; And it appears that the region is “likely to be needed for longer than originally anticipated”.
Kai Hillebrandt, chairman of the Supervisory Board of Gifu Consumer & Home Electronics GmbH, said: “Innovation needs a platform; it needs global attention. So brands and manufacturers in the tech industry were very keen to come to IFA Berlin 2021 Unfortunately, the latest public health development introduced too much risk in everyone’s planning for the event. There are just too many uncertainties. So, planning for anyone to attend any trade show responsibly right now is almost Has become impossible. “
Given that the IFA takes place at the beginning of September, it was hoped that there would be sufficient time for the global situation to settle and for the people to decline sufficiently to participate. It continues the number of cancellations of public / physical programs in 2021, although some are stalling it.
The MWC (Mobile World Conference) has been asked to proceed to Barcelona from June 28 to July 1, even before the IFA, and as of now there are no indications that the organizers want the event to be completely digital.
CES 2022 has stated its intentions to be an in-person event next January, though we wonder if this announcement doubted its viability. Given that it is seven months away, it is certainly possible that there will be greater clarity about attendance at the end of summer.
The IFA will return in 2022, and has already placed a bet on September 2–6 in Berlin. It will be interesting that other trade shows taking place before IFA will follow suit and stand out.