Netflix and Sony Pictures have announced an exclusivity deal that will see the latter’s blockbuster movies on the former’s streaming service by 2022.
The deal meant the upcoming Spider-Man: Spider-prone sequel films, as well as other Spidey and Wayman installments, will land exclusively on Netflix after their theatrical release.
Sony says that future Jumanji and Bad Boys movies, as well as Uncapped Adoption Morbius, Where the Crowds Sing, and Bullet Train, will go to Netflix, along with some direct-to-streaming titles from the company. Netflix will also be involved with the making of those films, while also licensing films from the vast collection.
“As part of the partnership, Sony Pictures Motion Picture Group will offer Netflix the first viewing of any film it intends to make for direct streaming or later decides to license for streaming, And Netflix has committed to increasing the number of those films the course of the deal. Any such direct-to-streaming projects will be added to SPE’s entire theatrical film slate, which will continue to the present time. ” Press release Reads.
Analysis: Smart move of both companies
Netflix already had a deal to feature Sony Pictures Animation films, but the expanded agreement now includes all labels under the Sony Pictures Entertainment banner.
The deal comes with the main content providers starting their own streaming service for home movies and TV shows. HBO is flaunting all the content under the umbrella of Max Warner Bros., including DC. Disney Plus has an excellent library of Lucasfilm, Pixar, Disney, Marvel and Fox.
The likes of Discovery Plus, Peacock, Paramount Plus, Prime Video are also expanding the growing array of homegrown content.
So, it makes sense for Sony to either set up its own shop or align itself with Netflix. The deal also matters to Netflix, which has lost multi-faceted content to standalone streaming services over the years as production of its original content continues to snowball.