Rumors indicate that Samsung may be working with a well-known camera brand, similar to the recent OnePlus. Will the deal attract more customers?
According to reports, Samsung is considering a partnership with the iconic camera brand Olympus to bolster its photographic reputation. But of course, it will not be the first brand to sign such a partnership to bolster its snapper credentials – in fact it has become a trend in recent years.
According to the information I received, both Samsung and Olympus talked about a possible partnership. The current status and extent of this partnership is not clear at all. They can work on a special edition fold or we can see this happening on ‘H3’ (S22 Ultra).https://t.co/y4ykWKIIR7
– Yogesh (@heyitsyogesh) 7 April, 2021
Latest news was reported by Tom’s guide (In French), and confirmed above by several Yogeshs, such as Yogesh. So far, the rumor is just that two prestige brands are in discussion, but a deal will not come as a surprise.
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To mention a few such examples, Leica has been associated with Huawei for a long time, and Zeiss has worked with Nokia and Vivo; But the most recent, and certainly one of the most high-profile examples of a photography brand linking arms with a mobile manufacturer, is found in the form of OnePlus and Husbeld.
The OnePlus phone, although highly regarded for its powerful performance and gorgeous screen, has historically lagged behind its rivals when it comes to photography. The Hasselblad partnership was forged in an effort to improve on this weak spot, and in our review of the OnePlus 9 Pro, we were impressed by the snappers’ move.
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Samsung will no doubt believe that any involvement with the Japanese brand Olympus will provide a touch of class, along with physical improvements. Having said that, we were already quite satisfied with the camera on the Samsung Galaxy S21 – in our opinion, it is the screen and battery that require the most work if Samsung cements its place as the top Android performer .