According to a Wall Street Journal report, Spotify is preparing to launch its podcast subscription service as soon as next week.
Following Apple’s decision to introduce a podcast subscription service in iOS 14.5, Spotify is about to reveal its already announced plans to offer its own paid subscription.
However, different from Apple, according to WSJ Source, Podcasters will be able to set their own fees, but Spotify itself will not cut, or charge fees.
Apple will cut 30% from content creators, as it does for all in-app purchases, but Spotify intends to increase that revenue. Apple will not benefit from Spotify’s move.
According to the report, to complete the transaction, it plans to by-pass App Store rules by guiding potential podcast customers on its website. Spotify is already present in a potential dispute with Apple to pay a 30% cut, formerly called anti-competitive.
Related: Spotify, please ditch the podcast spam
The company has previously planned to test the paid podcast, but has not yet gone into detail on how it will work. During a Stream On event in February, where it announced a podcast with Bruce Springsteen and Barack Obama, Spotify said it was working on ways for podcasters to add paid subscriptions to fan-only content.
The move is likely to boost loyalty from podcasters, with Spotify making a big push over the years to sign some of the audio format’s biggest names. The move should enable Spotify to move towards its goal of becoming the most popular podcasting app to match its position in music streaming.
A head to for-paid subscription to Apple and Spotify is likely to create another media streaming war. We hope not to pan like video streaming, where viewers have to subscribe 5-6 to watch all the big shows and movies. Spotify has already gained exclusive access to popular podcasts such as Joe Rogan Experience.
Spotify has been flooding user app experiences in recent months, moving away from the experience for those focusing on music. We can only see this spam increasing, now the company is planning to add paid subscriptions.