Microsoft has finally revealed the new Surface Laptop 4, but with the lack of redesign and some less-than-spec upgrades, I can’t help but think that Microsoft is making mistakes just like the old MacBook.
Before Apple Silicon came along, the MacBooks were arguably very beautiful. The MacBook Air hasn’t seen physical redesigns since 2018, while sticking to Apple’s rigorous launch cycle meant the MacBook Specs were often older than the competition.
Compare this to the likes of Dell and Lenovo, who both launch new and exciting designs every year, as well as equip their systems with state-of-the-art interiors as AMD and Intel launch new-generation mobile CPUs.
Of course, Apple hardly suffered because it maintained healthy sales figures thanks to the loyalty of the brand and to MacOS on Windows. But the emergence of Apple Silicon is a major indicator that Apple was not completely satisfied with the sales performance of its MacBook range.
With the launch of the Surface Laptop 4, Microsoft is showing signs of decency similar to Apple. Yes, the brand’s loyalty to Microsoft Surface Laptop 4 may be discontinued, but if it thinks it can fight back competition from Apple, Dell, Lenovo and more without a significant upgrade.
The Surface Laptop 4 has an old, chunky bezel that looks absolutely ugly next to the Dell XPS 13. The decision to place the more modern Ryzen 5000 chip instead of sticking to the old Ryzen 4000 processor inside the anti-level laptop is also a bizarre decision. Microsoft is offering 256GB of storage for only the £ 999 model, putting it at the same price point as the MacBook Air, despite Apple’s laptop offering more impressive specs.
Apple was able to keep MacBook fans with MacOS, wooing those who weren’t fond of Windows. The Surface Laptop 4 uses the same software as other Windows 10 laptops, so Microsoft has not tolerated such pulling power. And then there is also a lack of Thunderbolt support, as Microsoft continues the technology in favor of its own Surface Connect port.
As things stand, I’m not sure why anyone would want to buy the Surface Laptop 4 more than its rivals. I have yet to admit to reviewing the laptop, but judging from the specs sheet and the official announcement, there is nothing notable to make it stand out in the crowded Ultrabook market.
Apple made massive changes to get the MacBook out of the pit of mediocrity, but with Microsoft unlikely to introduce its processor any time soon, I know that the company has a challenge up its sleeve to Apple and the company Is the same as to give.
The new Surface Laptop 4 did not require a complete overhaul, but a small bezel would have at least ensured that Microsoft would remain competitive. As things stand, Microsoft’s strategy becomes complacency, and I wouldn’t be surprised to see the Surface Laptop 4 flop as a result.