Digital transformation is now, argubaly, more important than ever. Remodeling business in line with the digital age and building resources to implement these ideas is a priority for all organizations.
But what exactly does this mean? Digital transformation is essentially the practice of using digital technologies to streamline business processes, culture and customer experiences. However, this concept does not simply mean mimicking a predecessor service and converting it to digital, it means using technology to convert that service into something better.
A valuable digital transformation project completely remodels a process or structure rather than enhancing traditional methods. It should create something new that clearly improves customer experience, employee efficiency, or business results. Often, the most difficult aspect of this is to translate a good idea into execution.
The innovation must match the growing demands and requirements of the market and the epidemic brought about a huge global change in this regard. Kovid-19 is the short answer to why the importance of digital transformation has been enhanced.
MIT principal George Westman says digital transformation is a radical rethinking of how an organization transforms business performance using technology, people and processes research scientist. Naturally, this rethink occurs when a business comes to a turning point in its journey; The Kovid-19 unexpectedly triggered it for most businesses.
With most common words, ‘Digital transformation ‘has become a topic of discussion to some extent, mainly within the sales strategy. Despite this, founders, entrepreneurs, and business thinkers are using concepts that fall under digital transformation to revolutionize basic methods to ignore basic changes.
Driving change with digital transformation
There are many implementations of digital transformation, but cloud computing, To Internet of things, Big data, and artificial intelligence All are ranking as hot topics.
On the consumer side of things, big data is playing a major role. Primarily, investing in data can enable your business to keep up with the rate at which customer expectations are changing. Data will soon be a defined separation between companies and their competitors; The ability to unlock, analyze, and optimize using data will become fundamentally important for development.
With this, it is no surprise to hear that organizations are investing in data analytics. 2019 makes a push to hire data scientists, but now we are seeing demand from cloud data architects and cloud data engineers. Alex Cosgrove, Head of Data Insight and Analytics Without preparation, Explains, “Many companies have researched algorithms and data science models and now need to deploy them in their systems and products,” which is the real change happening.
Customers and businesses alike are taking the data opportunity seriously. Currently, Bfailed to meet usinesses Expectations of spontaneous and personal experiences – MuleSoft 72% of global consumers considered switching service providers in response to getting disconnected experiences. Organizations are clearly identifying it 90% believe that their revenue will be negatively affected if they fail to complete the digital transformation initiative in the next 12 months.
But digital transformation is not just for the customer. Business teams are enhancing their internal processes to improve the efficiency of collaboration – and automation is a central consideration for businesses. This provides an opportunity for innovative business systems and increasingly, IT decision-makers are recognizing automation as an important initiative within digital transformation.
One of the many lessons we learned from 2020 is that every business should be a digital business for customers and employees. With good ideas, tools and resources developed through the lens of digital transformation, there is an important opportunity for all of us to revolutionize those static aspects of our working practices and customer experiences.